Landbase yakamisa kutsika kwakasimba mumusika wekuChina wechokoreti nekutengesa shuga yakaderera uye isina shuga, yakaderera-shuga uye isina shuga chikafu chakatapirwa neinulin, kunyanya kunangana nevatengi vanoziva hutano.
China inotarisira kuwedzera huvepo hwayo muChina muna 2021, nekuti nyika inotarisira kuti kutangwa kwechirongwa chekudzivirira Covid-19 kunogona kurwisa hutachiona.
Landbase, yakavambwa muna 2018, inotengesa zvigadzirwa pasi peChocday brand.Mitsetse yeRima Milk uye Dark Premium yakagadzirwa muChina, asi inogadzirwa kuSwitzerland kumusika weChina, inova kekutanga muChina.
Muvambi weLandbase uye CEO Ethan Zhou akati: "Takaona maitiro ekupedzisira evatengi vekuChina vari kutsvaga hutano, hushoma hwekudya, saka takasarudza kugadzira chigadzirwa chinozadzisa zvinodiwa."
Landbase yakatanga iyo Dark Premium yakasviba chokoreti yakatevedzana muna Chikunguru 2019, ichiteverwa neinotapira Rima Mukaka muna Nyamavhuvhu 2020.
Zhou Une ruzivo rwekutengesa zvinodhura uye zvishoma-zvinozivikanwa zveEuropean neJapan confectionery brand muChina.Mumwe muenzaniso ndiMonty Bojangles kuUnited Kingdom.
Chigadzirwa chekutanga cheLandbase, Rima Premium, mutsara wechokoreti yevatengi vakagadzira yakasviba chokoreti flavour uye vanoda kuwedzera kudzikisa kudya kwavo shuga.
Nekudaro, Zhou akati vaongorori vake vakaona kuti kutambura kwevatengi vechokoreti vekuChina vanoda kutsungirira kune mashoma.Akatsanangura kuti: "Chokoreti yakasviba-isina inotapira inoreva 100% chokoreti yakasviba, inogona kunge yakawandisa kunyange kune vatengi vanofarira zvishoma kuvava."Akataura kuti pari zvino, vatengi vazhinji veChinese vanoda kusvika makumi mana%.% yecocoa inovava, ndicho chimwe chezvikonzero zvekuiswa kwe "mukaka wakasviba".
Kusiyana neizvi, yakasviba yepamusoro-giredhi yecocoa yemukati i98%.Zvine zvinonaka zvishanu: shuga-isina rima yepakutanga flavour (yepakutanga flavour);almond;quinoa;caramel gungwa remunyu sarudzo ne7% shuga (7% yezvigadzirwa zvezvigadzirwa);uye mupunga ne 0.5% shuga.
Nekudaro, nekuti vamwe vatengi havadi yakasviba chokoreti zvachose, Landbase yakapindura nekukurumidza kuti iwedzere chigadzirwa chayo portfolio.
Zhou akati vatengi veChinese "kazhinji vanoona chokoreti yakasviba sechikafu chine hutano".“Zvisinei, takaona kuti vatengi vazhinji vanotya kuvava kwechokoreti yakasviba.Kuwanikwa uku kwakatikurudzira.”
Mhedzisiro yacho yaive kuberekwa kwemukaka mutema.Inowanikwa mune ina flavour-original flavour;gungwa munyu uye chestnut;quinoa;uye blueberry-Landbase's Dark Milk bar haina shuga.Iyo cocoa yemukati mubhawa inodarika 48% yehuwandu hwechinhu.Zhou akatsanangura kuti sei Landbase inoshandisa inulin pachinzvimbo chezvimwe zvinotapira.
Iye akati: "Kutapira kwe inulin hakuna kunaka seace-K (acesulfame potassium) uye xylitol."Zhou akati: “Inonaka zvishoma kudarika shuga, isina kutapira kweshuga.Kwatiri, Yakakwana, nekuti inogona kudzikamisa kuvava kuti ienderane nemusika mukuru, asi haizogumbure vatengi vane zvese zvinovava uye kutapira kunononoka. ”Akawedzerawo inulin, iyo polysaccharide yakatorwa kubva mumichero nemiriwo.Iyo inogadzirwa kubva kune zvakasikwa kwete yekugadzira, saka inoenderana neLandbase ine hutano mufananidzo wemhando yayo.
Kunyangwe Covid-19 yakamisa hupfumi hweChina, kutengeswa kwe "mukaka mutema" uko Landbase inotarisira kushandisa sechigadzirwa chemusika mukuru kuchiri kukura, nemamiriyoni matanhatu (30g/bar) kutengeswa pakati paZvita.
Vatengi vanogona kuwana "mukaka mutema" kuburikidza nechitoro chepamhepo cheChocday, nzvimbo yekutenga paTmall, kana kuitenga muzvitoro zviri nyore mumaguta makuru, masevhisi ekupa girosari akadai seDingdong, uye kunyange nhandare.
“Kushanya kwemazuva ese ndiko kunonyanya kukosha mukuita sarudzo dzezvitoro.Isu tinoda chaizvo kuve nechokwadi chekuti chokoreti yedu inogona kuve chikafu chemazuva ese muhupenyu hwevanhu vemazuva ese.Izvi zvinoratidzawo dudziro yemhando,” akadaro Zhou.
Chokoreti yeLandbase yakatengeswa muzvitoro zvinosvika zviuru makumi masere muChina, asi zvakanyanya muzvitoro zvinorerutsa (sezvitoro zveFamilyMart chain) nemaguta makuru.Sezvo ichitarisira kuti China inogona kudzora Covid-19 nekutanga mushonga wekudzivirira, Landbase ine chinangwa chekusimudzira kuwedzera kwayo uye kuitengesa muzvitoro zvinodarika mazana matatu ezviuru munyika yose mukupera kwegore rino.VaZhou vakati maguta madiki ndiwo achatariswa nekutengesa kutsva uku, ukuwo kambani ichitarisa kune vadiki vakazvimiririra vatengesi vepanzvimbo.
"Data redu rekutengesa paIndaneti rinoratidza kuti hapana musiyano mukuru pakati pevatengi mumaguta makuru nemaguta maduku," Zhou akadaro muhurukuro neChikafu, iyo inoratidza kudiwa kwechokoti isina shuga.“Chiratidzo chedu chakanangana nevechidiki munyika yose, kwete vechidiki vari mumaguta chaiwo.
Muna 2020, mapoka mazhinji achabatwa neCCIDID-19, uye chokoreti ndizvozvo.Zhou akaburitsa kuti pamberi pekutanga Chivabvu denda, kutengeswa kweLandbase kwakatsikirirwa nekuda kwekurambidzwa kuita zvemukati panguva yezororo reValentine's Day chocolate.Vati kambani iyi yakaedza kuenderana nemamiriro ezvinhu aya nekusimudzira kutengesa pamhepo.Semuenzaniso, yakakwanisa kusimudzira chokoreti yayo kune chaiyo-nguva yekutenga chirongwa inotungamirwa neakakurumbira blogger Luo Yonghao, CEO wekambani smartphone Smartisan.
Landbase yakatengawo nzvimbo yekushambadzira mumaterevhizheni eTV akadai se "China Rap".Yakahayawo rapper wechikadzi ane mukurumbira uye mutambi Liu Yuxin semumiriri wemhando (https://detail.tmall.com/item.htm?spm=a220o.1000855.1998025129.3.192e10d5nEcHNC&pvid=3faf6505-2-5ac2-19d-d-2-d-2-d-2-d-2-d-d-2-d-pd-d-25129. = 03054.1003.1.2768562 & id = 627740618586 &,04 627740618586%7D).VaZhou vakati matanho aya akabatsira kumisa kumwe kurasikirwa kwekutengesa kwakakonzerwa nedenda.
Kubva Nyamavhuvhu 2019, kugona kwekambani kuwana mainvestries aya kwakabva kune dzakasiyana siyana dzekudyara.Semuenzaniso, muna Kubvumbi gore rapfuura, Landbase yakagamuchira madhora 4.5 miriyoni mukudyara kubva kune vakati wandei vanoisa mari.
More mari inopinda.B kutenderera kwekudyara kwakapedzwa kutanga kwaZvita.Zhou haazotauri huwandu hwemari iyi, asi akati mari itsva iyi ichanyanya kushandiswa pakutsvakurudza nekusimudzira, kuvaka kwechiratidzo, kuvaka kwechikwata nekusimudzira bhizinesi, kunyanya kukura kwekutengesa kwezvitoro zvepanyama.
Landbase ndiyo kambani yekutanga chokoreti muChina kugadzira zvigadzirwa muSwitzerland.VaZhou vati danho iri rine hushingi uye rakakosha mukukura kwekambani iyi.
Akasimbisa kuti kana vatengi vechiChinese vachiremekedza kunaka kwezvimwe zvekudya (sechokoreti), vanowanzova nemafungiro akasimba ekwakabva, sezvinongoita waini inoremekedzwa kubva pamavambo ayo.“Vanhu vanofunga nezveFrance pavanotaura nezvewaini, nepo chokoreti iri kuBelgium kana Switzerland.Inyaya yekuvimbana,” Zhou akasimbirira.
Mukuru wacho aramba kuburitsa zita remugadziri weBasel anopa chokoreti, asi akati anofarira maitiro ekugadzira otomatiki uye ruzivo rwakakura mukugovera zvigadzirwa zvechokoreti kune mamwe makambani makuru.
"Otomatiki inoreva kuderera kwemitengo yevashandi, kugadzirwa kwepamusoro uye shanduko nyore kugona kusangana nekuwedzera kuri kudiwa," Zhou anotenda.
Mumusika wekuMadokero, chokoreti isina shuga-isina-shuga haisi pfungwa nyowani, asi vatengi vemusika mukuru vachiri kushaya shungu yezvigadzirwa zvakadaro.
Zhou akataura kuti chimwe chikonzero chingave chekuti chokoreti chikafu chekuMadokero, uye vatengi vazhinji vekuMadokero vakakurira muchokoreti yeshuga yechinyakare.Iye akati: “Panenge pasina nzvimbo yekuchinja muzvisungo zvemirangariro.”"Asi muAsia, makambani ane nzvimbo yakawanda yekuyedza."
Izvi zvinogona kukwezva nyanzvi kumusika niche weChina.Nestlé yakatanga KitKat yekutanga isina shuga muJapan munaNovember 2019. Chigadzirwa chacho chinonzi cocoa muchero, uye ine yakaoma powdery white cocoa syrup inogona kutsiva shuga.
Hazvina kujeka kana Nestlé ichaunza zvigadzirwa zvayo kuChina, asi Zhou Enlai akagadzirira zvakakwana kukwikwidza mune ramangwana-kunyangwe parizvino, kambani yake iri kumubatsira zvakanyanya.
"Tinogona munguva pfupi kuona vamwe vakwikwidzi, uye musika unogona chete kuita nani kuburikidza nemakwikwi.Tine chivimbo chekuti ticharamba tichikwikwidza nezvatinakira muzvitoro zvekutengesa uye kugona kweR&D. "