KitKat, imwe yeNestléInonyanya kufarirwa uye ine hunyanzvi mhando dzemaconfectionery, zvino ichave yakasimba kwazvo mushure mekunge kambani yazivisa kuti snack bar ichagadzirwa ne100% chokoreti yakatorwa kubva kulncome Accelerator Chirongwa (IAP)

Inozivikanwa neayo chirevo chekushambadzira, 'Iva nekuzorora - iva neKitKat', iyo nyowanichirongwa chakasimba chinobatsira kuvhara gaka remuhoro wemhuri dzevarimi vecocoa uye kuderedza njodzi yekushandiswa kwevana muchikamu chayo chekugovera, chichaonekwa pane musiyano we sirogani: 'Breaks for Good'.

Kuvhurwa kweEuropean chirongwa kwakaitika paNestlé's Hamburg fekitori uko mazhinji eiyo iconic mabara ave kugadzirwa.IAP yakavambwa mukatiNdira 2022 kusimudzira ruzivo nezve kusimba kwecocoahuzhinji kubva kubhinzi dzinorimwa nemhuri dzevarimi dziri muchirongwa ichi.

Panguva imwecheteyo, inoyedza kusimudzira maitiro ekurima ari nani uye kusimudzirakuenzana kwevakadzi, kupa vakadzi simba sevamiriri veshanduko yakanaka.Chirongwa ichi chinokurudzira mhuri dzinorima cocoa dzinopinza vana vavo kuchikoro, kuita tsika dzakanaka dzekurima, kuita mabasa ekurima masango, uye kusiyanisa mari dzavanotambira.

Traceability zviyero

Nestlé akati iyo cocoa yakawanda kubva kuchirongwa chekusimudzira mari inoteedzera kune imwe yemhando yepamusoro yekuteedzera, kuve nechokwadi chekuti "yakasanganiswa chitupa chakachengetedzwa" kucherechedzwa, zvichiita kuti cocoa itevedzwe uye ichengetwe zvakasiyana.

Iyo kambani inorongawo kushandisa yakapatsanurwa cocoa bhotela, chimwe chigadziro muchokoreti mabara, kune ese eKitKats muEurope kubva pakati pegore rino, aine zvirongwa zvekuwedzera kune mamwe matunhu mumakore anotevera.

"KitKat yagara ichigashira hunyanzvi, hwakatarisana neiyo iconic 'Iva nekuzorora, Iva neKitKat'.Nhasi, hunyanzvi uhu hunounzwa kuburikidza nechirongwa che'Breaks for Good' chinoisa varimi vecocoa pakati pechigadzirwa chedu kuburikidza nechirongwa chedu chekumhanyisa mari," akadaro Corinne Gabler, Mukuru weConfectionery nalce Cream kuNestlé."Hatina kukwanisa kufunga nezvemhando iri nani kupfuura KitKat kumiririra kuedza kwedu kugadzira zvine musoro munharaunda dzecocoa."

Chirongwa cheNestlé chekumhanyisa mari kusvika parizvino chatsigira mhuri dzinopfuura zviuru gumi muCôte d'lvoire uye chiri kuwedzera kupinda muGhana gare gare gore rino kusanganisa mhuri dzinosvika zviuru makumi matatu.Panosvika gore ra2030, chirongwa ichi chine chinangwa chekusvika mhuri dzinosvika 160,000 dzinorima cocoa muNestlé's global cocoa supply chain kuti iite hunhu pamwero.

Mari yevarimi

Chirongwa ichi chakaparurwa kunetsa kuri kuramba kuchikura zvekuti varimi venyika mbiri dziri kuWest Africa, avo pakati pavo vanotenga chikamu chinodarika makumi manomwe kubva muzana checocoa bhinzi dzepasi rose, vaona mari dzavanotambira, maererano neongororo yeOxfam, yadzikira nezvikamu gumi nezvitanhatu kubva muzana mumakore matatu apfuura. nekuda kwekusanduka kuri kuita misika yepasi rose, izvi zviri kuitika kunyangwe mari dziripo dziri kubhadharwa varimi kubva muzvirongwa zvekupa zvitupa zvinotungamirwa neFairtrade neRainforest Alliance - uye Living Income Differential (LID) kubhadhara kwemadhora mazana mana pametric toni (MT) pakutengesa kwecocoa kubva kuCote d'lvoire. uye Ghana.

Darrell High, Global Cocoa Manager, Nestlé, akati kambani iyi yakaona kuti mhuri inorimwa koko kuWest Africa inoda mari inosvika zviuru zvitanhatu nemazana matatu zvemadhora pagore kuti irarame. musiyano unosvika zviuru zvitatu nehafu kuti uwane mari yokurarama nayo.”

Akataura kuti IAP inovaka paNestlé's Cocoa Plan, chirongwa chekambani chekuchengetedza imba, chave kushanda kwemakore gumi nemashanu kugadzira cheni inoteedzeka.Akatsanangurira ConfectioneryNews kuti ine mbiru nhatu dzechiito.“Chekutanga, kurima zviri nani – nekuvandudza mashandiro ekurima kuti goho rive nani nekusimudzira mari.Inovandudzawo magwaro ezvakatipoteredza epurazi.

“Mbiru Yechipiri ndeyekusimudzira hupenyu hwemadzimai nevana, uye pasi pembiru yechitatu, ndeye kushandura cheni yekugovera cocoa kubva kune inotengwa sechinhu kuenda kune inovakwa pahukama hwenguva refu, kumashure chaiko. kumurimi, tichigadzira hukama hwenguva refu uye kuwanikwa kwecocoa pachena - saka ishanduko yekugovera kwedu kwecocoa."

Kana matanho ese akazadzikiswa,cocoamhuri dzevarimi dzichawana imwezve € 100.Mhuri dzevarimi vecocoa dzinowana mari inosvika £500 pagore kwemakore maviri ekutanga uyezve €250 pagore.Mishumo kubva kune vatengesi veNestlé inoratidza kuti kubva muna Ndira 2022, mhuri dzevarimi vecocoa vari kutora chikamu muchirongwa ichi vakagamuchira mari inofungidzirwa kuti € 2 miriyoni.

Nestlé yakati yakabatana nevadyidzani vakasiyana uye vatengesi kushandura iyo yepasi rose cocoa sourcing uye kuwana kuzere kuteedzera uye kupatsanurwa kwemuviri kwecocoa yakavakirwa chirongwa chayo chekusimudzira mari.Izvi zvinobvumira kambani kuronda rwendo rwese rwecocoa bhinzi kubva kumavambo kuenda kufekitari ichidzichengeta dzakaparadzana kubva kune mamwe masosi ecocoa.

Kushandiswa kwevana
Kambani inopinza matani anosvika mazana matatu nemakumi mashanu ezviuru zvecocoa pagore, ayo anopfuura makumi masere muzana kubva kuNestlé Cocoa Plan muna 2023.ln 2024, anofungidzirwa kuti matani makumi mana neshanu achapatsanurwa muchikamu chayo chekugovera opihwa kuchirongwa chekumhanyisa mari.Bhinzi dzinobva kuNestlé income accelerator dzinosvika muHamburg dziri mugaba radzo, dzichiteverwa nebhakodhi kuitira kuti masangano akaita seRainforest Alliance aratidze kuti ari kuuya chete kubva kuchirongwa.

Alexander von Maillot, CEO weNestlé Germany, akati: “Kuwedzera mari kuri kupa rubatsiro uye kurudziro yekuvabatsira [varimi vecocoa] kuita shanduko huru mukushanda kwemba nepurazi.”

Vati chimwe chinhu chakakosha cheIAP ndechekubvisa kushandiswa kwevana muchikamu chekambani yekutenga: “Zvinoenda pamoyo kuti nechirongwa ichi chatinotora kunyanya njodzi dzekushandiswa kwevana nekuti hatiite. ndinoda chero mwana ani zvake anoshanda… Chirongwa chine musoro kupfuura chataiva nacho kare, chinoita kuti mhuri dziwane mari iri nani kuitira kuti vana vakwanise kuenda kuchikoro.”

von Maillot vakati IAP inopa kukurudzira kwemari kuvarimi kuti vavandudze tsika dzekurima papurazi, kuchekerera zviri nani semuenzaniso, kana kurima mimwe miti yemichero, nekuvandudza magwaro ezvakatipoteredza.Kune rubatsiro rwemari yekuendesa vana kuchikoro, pachinzvimbo chekuti vashande papurazi, uye zvinhu zvekukurudzira mamwe mabviro emari.

Vanoda zvakanakira vana vavo, asi tinoziva kuti vari kunetsekana nenyaya dzakaita sekuchinja kwemamiriro ekunze, chirwere checocoa pod, uye hupfumi hwenyika.

High akati kambani iyi inoda kuti vana vese vari pakati pevatanhatu ne16 vanyorese uye vapinde chikoro.

“Saka zvatiri kuita zvinhu zvakaita sekuwanisa vana midziyo yechikoro, magwaro ekuzvarwa uye tave kuvaka zvikoro – takavaka zvikoro 68 mumakore 15 adarika kuCote d’lvoire.”

“Chimwe chinhu chakakosha chelAP kukosha kwevakadzi.Zvatiri kuita kubatsira madzimai kutanga nekubatsira kuumba masangano ekuchengetedza mari nezvikwereti (VSLAs), tobva tawedzera dzidziso yezvevakadzi kune izvozvo zvemhuri.Tiri kushandisawo nharembozha kubatsira kugadzirisa hupfumi hwenyika uye kusavimba nekubhadhara mari.

“Nekuda kwekuti mari inobhadharwa inotarisika uye inotariswa, zvinoreva zvakare kuti tinoziva kuti tinokwanisa kuona kuti mari yatiri kubhadhara vatengesi vedu inobva kwavari ichienda kumhuri dzevarimi vecocoa chaidzo uye taida kuona chokwadi. kuti vakadzi ndivo vainyanya kukosha kune izvi.Saka, tinoona kuti hafu yekurudziro yabhadharwa kumadzimai uye hafu kumurimi.”

High akati pamwe neiyo Rainforest Alliance certification, chirongwa ichi chinoongororwawo neKIT Royal Tropical Institute yakazvimirira.

Rainforest Alliance

Thierry Touchais, anove Strategic Accounts Manager wesangano reRainforest Alliance, akati: “Zvinofadza kuwana kambani yechikero ichi ichishandisa ‘mixed identity reserved’ modhi iyo yecocoa inogona kurondwa kubva kuRainforest Alliance varimi vane zvitupa vaiita basa rekumhanyisa mari yeNestlé.Maitiro anoratidza mukana wekuchinja kwakanaka muindasitiri. "

Akatsanangura kuti basa reRainforest Alliance rakapetwa kaviri."Izvo zvekutengeserana uye zvekushandisa, uye kana tichigadzira isu tine chinzvimbo chakasiyana chekutsigira Nestlé muchirongwa ichi, chine chekuita netsoka dzedu uye kuona kuti tine vatinoshanda navo pasi kuti tiite basa rinofanirwa kuitwa."

von Maillot akatsanangurawo chikonzero nei fekitari muHamburg yakasarudzwa senzvimbo yekutangwa kwenhau yeIAP."Imhaka yekuti yanga iri basa rakakosha reNestlé kwemakore makumi mashanu apfuura, inogadzira mabhawa eKitKat anopfuura mamirioni mana pazuva uye achiaendesa kunyika makumi maviri nenhanhatu."

KitKats ichiri kugadzirwa kuYork fekitori kuUK, uko chokoreti bar yakagadzirwa muna 1935 uye fekitori muSofia.

IAP bhinzi dzakaparadzaniswa uye dzakachengetwa muCargill's warehouse muHamburg.

Cargill ndomumwe wevadyidzani vakuru vakazvipira kutsigira zvinangwa zvenguva refu zveNestlé uye kufambira mberi kwayo mukuunza IAP yemhando yayo yechokoreti.Inochengeta cocoa mudura rayo pachiteshi cheHamburg.

Cargill

Michiel van der Bom, Product Line Director Cocoa & Chocolate Europe West Africa, Cargill, akati: "Semubatanidzwa parwendo rwekuenderera mberi kweNestle, tiri kuita mhinduro dzekuwana zvigadziriso zveNestlé nenzira dzinobatsira kudzoreredza nharaunda, kutsigira mhuri, uye. kuwedzera mari.Kuburikidza nekudyidzana kwedu, tiri kuvaka chakasimba, chinobatika zvakanyanya pamwe chete.

Akataura kuti pamwe nekutsvaga cocoa pachinzvimbo chaNestlé, Cargill ane basa rekuita zvinokurudzira zvakasiyana-siyana muLP uye, pamwe chete neRainforest Alliance nechikwata cheNestle chekusimudzira, vanogara vachiongorora cheni yecocoa kuti inyatsojeka.

“Zvakakosha kuti tive nehukama hwakasimba hwekushanda nekudzidza neNestlé kuitira kuti tidzidzewo kuita zvirongwa zviri nani,” akadaro.

Akasimbisawo kuti nekugamuchirwa kwemaitiro ekurima ari nani sekuchekerera, Cargill ari kuonawo kuwedzera kwekugadzirwa kubva kune vamwe varimi vecocoa.

Iyo KitKat 'Breaks for Good' ichave iripo pamasherufu ezvitoro kubva mwedzi uno munyika makumi maviri nenomwe dzeEurope uye kubva muna Chivabvu 2024 kuUK.Pamusoro pezvo, KitKat ine mashoma-edhisheni, ine 70% yakasviba chokoreti iyo inogadzirwawo necocoa inotorwa kubva kune inokwidza mari, yakatangwa mumusika weUK semutyairi.